Search
Engine
Optimisation
Search Engine Optimisation (or SEO as it is more commonly known) is the art of developing the structure, content and profile of your website to ensure that your potential customers can find you effectively. Whether you run a simple shop, a fast growing business or even a multi-national organisation, SEO will ensure that your website (old or new) gets found effectively on Google and each of the major search engines for the terms that best reflect your business and the locations you serve.
Whilst SEO is an area that involves a number of different stages of development and a great deal of research, our aim is to help you see the ‘wood from the trees’ and understand exactly how each process of your campaign works. From the first piece of keyword research to detailed monthly ranking reports, we’ll help you to fully understand what is involved in getting your site found, tailoring your SEO campaign around your precise budget, location and time constraints.
Online marketing methods like pay-per-click advertising, social media, and blogging can enhance your website’s visibility, but SEO remains the most effective for attracting new and existing customers. For example, 94% of users who search for products or services on Google click on the main organic listings, and 48% choose one of the top three. Without effective SEO, your site may not achieve the necessary visibility or traffic to grow your business.
Before we begin any work on optimising your site, we go through a detailed process of analysing your target market and competition to ensure we know what to optimise your site for and where. After all, there’s no point optimising your site for words that won’t bring you traffic or convert is there?
With a comprehensive list of your primary keywords and location phrases in hand, we focus on enhancing your online visibility. Our on-page optimisation services include thorough content and code optimisation, as well as the creation of dedicated landing pages, ensuring your website stands out.
After completing the search engine optimisation of your site and submitting it to all major search engines, we’ll focus on increasing your visibility. Through the development of engaging blog articles, the creation of significant guest blog posts, and the establishment of partner backlinks, we’ll enhance your profile and ensure your website gains the attention it deserves.
To ensure you know exactly what we’re working on and how your site’s performing, every month we’ll provide you with a full monthly work report and a detailed ranking breakdown. This will help to guide you through what we’re doing to develop the profile of your site and how your search engine rankings are progressing.
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